Writing Outwardly
Wix’s homepage headline, “Create a website you’re proud of,” exemplifies outward-focused writing by centering on the user's aspirations and emotions. Instead of highlighting Wix's features, it speaks directly to the user's desire for personal achievement and satisfaction. This approach fosters a connection with the audience, making the message more engaging and motivating.
Not Burying the Lead
Domino’s immediately presents visitors with the choice between “Delivery” or “Carryout,” addressing the primary decision customers need to make. This direct approach ensures users can quickly proceed with their order without unnecessary navigation, enhancing user experience and satisfaction.
Not Saying Too Much
Headspace’s CTA, “Get some Headspace,” is succinct yet effective. It cleverly uses the brand name to convey the benefit of mental clarity and relaxation. This minimalistic approach respects the user's time and attention, delivering a clear message without overwhelming information.
Making a Strong Call to Action
Duolingo’s CTA, “Get better at math,” is compelling and benefit-driven. It clearly communicates the value proposition, encouraging users to engage with the app to improve their math skills. This direct and user-focused message effectively motivates action.